U.S. states are gradually reopening their economies, bringing hope to stock market investors, businesses, and the tens of millions of people who filed for unemployment in recent weeks.

The Coronavirus Pandemic has fundamentally changed the way that Americans look at the economy and our day to day lives. While some have criticized various state governments for being overreaching in their lockdowns, the death toll of 100,175 and total confirmed caseload of 1,716,155 suggests that governors and the White House took the best steps they could to prevent a wider spread of infection.

There’s light at the other end of this pandemic, and Apple Inc. is one example of a company that is aggressively restarting its retail operations.

Apple Stores Will Reopen This Week

Technology company Apple has announced that it is reopening 100 of its retail stores in the United States this week.

Apple will adjust to the ‘new normal’, by offering curbside and storefront services. Products can be purchased at the door, but customers won’t be allowed inside to browse. This will allow the company to comply with social distancing guidelines.

The Genius Bar, Apple’s tech support and repair division, will only be available by appointment. Customers can schedule service online. Products can also be purchased online and picked up at the door or curbside kiosks.

Up to 40 stores will allow limited walk-in customers but may enforce restrictions if stores become overcrowded. Stores in California, Nevada, Florida, Arizona, South Carolina, Virginia, and Texas will be the first to allow walk-ins.

These openings come after the company allowed customers into some stores in Alabama, Alaska, and Idaho earlier this month.

Safety First

Apple will minimize the risk of viral spread in its stores by providing face masks to customers at the door. Staff will also perform “enhanced deep cleanings” to disinfect stores. Apple will screen its employees for symptoms of the Coronavirus.

In a statement, the company said that “We are committed to reopening our stores in a very thoughtful manner with the health and safety of our customers and teams as our top priority.”

Is It the Right Time to Reopen?

As one of the most valuable companies in America, millions will be watching this story as it develops. Is it too soon to be reopening high-occupancy stores to the public, or is this an excellent example of Americans getting back to work and stimulating the economy?